One of the top three market leaders in the United States cellular phone industry is the Swedish firm, Ericsson. Their entry to the top slot is due to the growing number of people requiring high performance and technologically advanced cellular phones. Although, Ericsson is in a broad-based spectrum of business units, and on the communications sector, they focus their business son the fixed-line operation and not much on the cellular phone unit developments, this notion change very recently. Of late, Ericsson is slowly realizing the greater need for technological advancement of Ericsson cellular phones because of the growing demand for this advanced design cellular phone. They are also doing this move because they can foresee the potential of profitable business in the cellular phone unit industry. Because of the wonderful and functional designs of the Ericsson cellular phones, the requirement for them is booming like a speed rocket. Ericsson cellular phones support various cellular phone plans; in fact, they are the most suited for the various functional offers of big network companies. However, if you want a pre-paid cellular phone plan, very few Ericsson cellular phone units support pre-paid cellular phones plans. It is not advisable to purchase a cellular phone from Ericsson if you do not want a traditional cellular phone plan. Ericsson cellular phone is a popular choice of people who want high performance and functional cellular phones. This is because almost all cellular phone models include features like VGA camera with video capabilities and it support high-speed edge data networking. Receiving and sending internet messages are thus possible in a cellular phone from Ericsson. Ericsson cellular phones also include color LCD and superb imaging, which includes picture editor, if you want to play along with your pictures, cellular phones from Ericsson, has the capacity for this. Additionally, almost all models of cellular phone in Ericsson support blue tooth usage, thus easy navigation. Ericsson cellular phones also support multimedia messaging and e-mail services. Technologically advanced Ericsson cellular phones are the best choice especially for corporate executives because of its functional features. This has accounted for the success of the cellular phone business of Ericsson. This is also the culprit for the high demand for cellular phones from Ericsson, thus the company endeavor to develop more advanced cellular phone units.